How I Avoided the Sunk Cost Fallacy by Firing My Book Publisher
A real sunk cost fallacy example from business: why I fired my book publisher after three months, and how to spot the trap that keeps you paying for the wrong vendor, hire, or partner.
Embrace the Suck.
It’s not easy, but it’s a satisfying journey through business and life!
In From Suck to Success, Todd uses his own experience in professional purgatory to propel your business upward by embracing Massive Curiosity coupled with Massive Accountability.
“Todd’s insights are typically only shared with his clients; however, he is now sharing his experience and guidance with you. I have benefited greatly from his guidance and know that it will be a worthwhile investment of your time.”
Phil Rankin
President and founder, Triad Capital Group
From Suck to Success
In just eight chapters, Todd will breakdown the essentials:
- Mindset
- Focus on your purpose or why to get unstuck
- ATV
- Become ATV (Authentic, Transparent, Vulnerable)
- Setting An Intention, Not Expectation
- Improve Your Mind-Set, Leadership, And Results
- E-4 Process
- Improve Your Mind-Set, Leadership, And Results
- Looping Toward Success
- Approach issues with Massive Curiosity
- Leadership Strategies
- Learn to embrace stress as an asset
- Design Your Ultimate Life
- Create a life by design
From Suck to Success
In From Suck to Success, Todd uses his own experience in professional purgatory to propel your business upward by embracing Massive Curiosity coupled with Massive Accountability.
Latest From the Blog
Read Todd's latest tips on building connection through psychological safety.
The Comfortable Decision That's Quietly Destroying Your Culture
When leaders make promotion and hiring decisions based on how they look rather than what the data says, they pay for it in culture, retention, and results. Here's the pattern I see — and what it actually costs.
Stop Bleeding Energy on Things You Can't Control
When leaders get stuck spinning on things they can't control, they lose the one thing they can never get back — their time and energy. Here's what the doom loop actually costs you, and the one question that breaks it.